Probability is a discipline,
not a hunch.
We build and grow prediction-led sports media across regulated European markets, and the statistical software that keeps the predictions honest.
Most of this industry sells certainty. We work on the arithmetic underneath it.
A prediction is only worth the method that produced it. That principle decides how we build: a model prices the event on its own terms first, and only then looks at what the market thinks. Where the two disagree is the only part of the work that creates value.
The same discipline applies to audience. Growth inside regulated markets is not a volume problem — it is a compliance problem, a creative problem and a measurement problem at the same time, and treating it as any one of those alone is how operators lose accounts.
Five areas, one standard
- 01
Brand development
Editorial identity, tone and positioning for prediction-led properties. A voice an audience returns to is worth more than a channel it follows once.
- 02
Audience acquisition
Paid and organic growth inside regulated markets, where compliance shapes the creative long before the creative reaches a media plan.
- 03
Statistical software
Models that price an event independently and read that price against the market. The interesting number is never the odds — it is the disagreement.
- 04
Affiliate operations
Partner relationships, attribution and settlement across jurisdictions with different rules, different reporting and different tolerances.
- 05
Retention and community
The work that begins after acquisition: cohorts, lifecycle, and the communities that hold a property together between results.
Three rules we do not bend
Price it independently
The model produces its own number before it is shown a market line. Anchoring to the bookmaker is the most common way an edge quietly disappears.
Publish the reasoning
A prediction without its argument is entertainment. Everything that goes out carries the reasoning that produced it, which is also what makes it auditable.
Measure to settlement
Performance is tracked to settlement, not to engagement. A property is worth exactly what its closed record says it is worth.
Model price against market price
A Hong Kong company working European markets
Nine Degrees Limited is registered in Hong Kong and operates across Italy and Spain, in three languages. We work with the owners of the properties we grow — on brand, on acquisition, and on the models underneath.
Start a conversation.
Partnerships, media, or a question about how the models work. One address, read by a person.